Since a young age, I’ve been drawn to how products work, feel, and connect with us. I used to take objects apart and rebuild them, fascinated by the relationship we form with them so much so that I even named my favorites like the laptop I am writing from, William Mc Fly. That curiosity led me to study Industrial Design.
While still in university, I co-founded KOOX, a sustainable brand transforming waste into backpacks and accessories. I led product design, organized production, built fair stands, and developed our brand strategy. It was a crash course in startup building, design thinking, and multidisciplinary collaboration.
In 2018, I moved from Mar del Plata to Berlin to push my limits further. After learning the language, I transitioned into digital product design, completing an intensive UX course at CareerFoundry. Over the last four years, I’ve been immersed in designing digital experiences, studying user psychology, and reading deeply into how products shape behavior.
Most recently, I’ve been helping build Anue, a startup where I’ve grown significantly as a Product Designer — working across UX/UI, research, and product strategy. Whether physical or digital, I love creating meaningful, human-centered products with a thoughtful and hands-on approach.
I’ve always been driven by passion it’s one of the qualities that best defines me. One of the strongest engines in my life has been playing the drums. It wasn’t a calculated decision; it came naturally, almost unconsciously. I still remember building my first drum kits out of cans and buckets, playing along to Blink 182 in my room.
Over the years, I kept refining my craft, constantly learning and playing in multiple bands. It gradually evolved into what I like to call my “professional hobby” a deep commitment that lives somewhere between passion and discipline.
Today, I play Jazz and Funk with a Berlin-based band called Ask Gonzalo. We’re currently touring and working on our second vinyl release, planned for 2025. It’s a journey that keeps fueling my creativity, rhythm, and love for collaboration both on stage and in the design world.
Brand development has always fascinated me especially the process of building something meaningful from the ground up and watching it grow and evolve. I believe the best things take time, and I enjoy diving into each stage of the journey with care and intention.
My interest deepened when I took a one-year course in Brand Development with Maximiliano Fulquet. There, I learned how to shape a brand from its core communication strategy to the initial logo sketches, vector illustration, and ultimately, the creation of a complete Brand Visual Manual. That experience gave me a solid foundation in both the strategic and visual aspects of branding.
Illustration, on the other hand, has been part of my life for as long as I can remember a gift inherited from my mother, who continues to be one of my greatest sources of inspiration. Her creativity and passion shaped my own, making illustration feel like something embedded in my DNA.
