Overview
Anue is a platform designed to help prospective students find the right course in the, institution and the right city for their studies. In this project, I worked as Head of Product, aligning business goals with product development. I led a complete redesign of the platform experience, introducing a new navigation system and a refreshed UI to improve clarity, usability, and overall engagement.
My role / Responsibilities
- Conducted user research and usability testing
- Led UX redesign of the navigation system
- Refreshed the design system and UI
- Designed and prototyped new platform features
Understanding the problem
Prospective students needed a clear and trustworthy way to navigate the platform and explore study opportunities, but the existing experience made this difficult. The navigation lacked clarity and the interface was visually inconsistent, giving the product an amateur appearance. As a result, users struggled to move through the platform confidently and the product failed to communicate the credibility needed to attract both users and investors.
Objectives
My objective was to transform the platform into a more intuitive and professional product. I led the rebranding to create a cohesive visual identity and redesigned key parts of the user experience using a design thinking approach. Through user research, prototyping, and iterative improvements, I focused on simplifying navigation, improving usability, and aligning the product with real user needs.
Desktop Version
The desktop experience was redesigned to improve navigation and orientation across the platform. A clear tab-based navigation system was introduced within profiles and key sections, allowing users to move between content while always understanding where they are. This structure simplified exploration and improved the overall user experience.
Mobile Version
Since 69% of users access the platform on mobile, the mobile experience was designed to prioritize simplicity and smooth navigation. The interface was optimized to help users quickly understand the platform structure and easily browse available study options. Clear layouts and streamlined navigation ensure that users can explore programs and move through the platform effortlessly on smaller screens.
www.anue.eu
